As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings surrounding the way that Google collects, configures, processes, and reports data. Here are some commonly misunderstood metrics and features within the core Google Analytics interface.
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this.
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is highly recommended to set up Google Analytics. This guide will show you exactly how.
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.