Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
Google My Business API version 4.0 adds new features, including the ability to manage your Google...
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
The number of Guides has grown by 10x in just one year....
Retailer joins Walmart in climbing aboard the Google Express....
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points....
There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date....
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to...
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy...
The new experience touts speed, upgraded visuals, more management...
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording....
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant...
Mobile fees and new regulatory moves could bump Google's revenue costs....
There were still many questions about how this sudden change will affect ad delivery and...
An early test delivered 4x return on ad spend when store visits...
On his 156th birthday, Google celebrates the life and contributions of this Norwegian scientist, diplomat, humanitarian and athlete....
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case....
Google hasn't produced short-form SEO video answers for three years, but now they're looking to start it back up...
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to...