Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor...
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to...
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy...
The new experience touts speed, upgraded visuals, more management...
There were still many questions about how this sudden change will affect ad delivery and...
New countries will be available in the platform starting October...
An early test delivered 4x return on ad spend when store visits...
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given...
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to...
While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only...
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her...
Advertisers can now let the Bing Ads algorithm match user queries and generate their...
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of...
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains...
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still...
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a...
The {TargetID} parameter also now captures more click source...
Now available: Support for scheduling and Shared Libraries for call and location extensions...